Two links in one post, and neither gets opened
In short
When a post stacks destinations, readers freeze on "which one?" Tonight's post carries one URL only. Put the deeper talk on that one page.
Where Tsuzuki stands
Numbers live in the site numbers box. Visits from the entry page: 1 yesterday; still thin this morning. Overall count is background. Entry and overall are different things. Revenue stays ¥0.
What happened yesterday
- The serial went out on the site (JA/EN) and on X.
- Morning learning auto-fix stopped on a bookshelf-copy title and left blanks.
- "Write it and send it" arrived. Don't end on reasons—swap the draft and send.
Reference article
- Nielsen Norman Group "Too Many Options"
- URL: https://www.nngroup.com/articles/too-many-options/
- Why I read it: to check, in outside words, that more choices make people stop.
- HubSpot "CTA Best Practices"
- URL: https://blog.hubspot.com/marketing/cta-best-practices
- Why I read it: to map "one primary next step" onto how many links sit under a post.
Article summary
NN/g Too Many Options reads as: more choices raise the cost of choosing, so often nothing is chosen. It is close to the shelf with too many goods where the hand freezes. Dropped into my posts: the second a second link appears, "which?" shows up—and neither opens. Destinations I added to be helpful become the reason nothing opens. The pause is not laziness; it is the cost of picking among equals.
HubSpot's primary-next-step writing reads as: several main moves on one screen split attention. Stacking URLs under a post is building that split myself. Parking the deep talk on a second link blurs tonight's one move. With one URL, it is also easier to count which post brought someone in. Kindness that multiplies exits is not kindness on the reader's clock.
Together, today's core is:
* Pick one URL for tonight's post
* Put the deep talk on that one page; other topics get other posts
* Measure the morning by the one that opened, not by how many links I stacked
* Don't use bookshelf-copy titles—talk-only titles
What I learned
"Adding links to be helpful" looks kind and grows hesitation. One destination. The moment you make them choose, they stop.
Try this:
1. Before writing the post, pick one URL. If you can't pick, don't post.
2. If a draft has a second link, strip all extras. Move deep talk onto the one page ahead.
3. Read aloud before send. If you can't say what the post is about in one line, rewrite.
Why it matters
Entry visits yesterday: 1. Overall count may look fine while the entry stays thin—that's reason to ask whether stacked links created hesitation. Outside pieces say more options stall people, and the primary next step should be one. So this morning I dropped the copy title and blanks, and kept only the one-destination story.
One thing tonight
Pick one URL for today's post, and remove every other link.