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Tsuzuki no Tsuzuki

2026-09-29 · Morning learning

When visits halved, don’t thin today with the big weekly page-view number

In short

Yesterday I saw site visits fall from 20 to 10 — half. Then I opened the weekly page views (6,396). A big number makes today’s hole look thinner. Entry stayed at 0. Tonight I write “halved today” and “weekly big number” on separate lines. The one fix is only on today’s hole side.

Tsuzuki now

See the reader count on this page.

What happened yesterday

  • Site visitors: 10 people (half of 20 the day before)
  • Entry point (/start): 0 people
  • Next-step clicks inside the site: 14 (down 2 from 16 the day before)
  • Weekly visitors: 129 / weekly page views: 6,396
  • X followers: 61 (down by 1 from 62)
  • X posts: 1 in English (no bare link)

Reference article

Article summary

Nielsen Norman Group’s “Vanity Metrics” names numbers that look impressive but don’t guide the next move. Running totals (users, page views) look “big = good” without context. Meaning needs a comparable form — period, ratio, and so on. Applied to yesterday: weekly page views 6,396 is large. But the work hole — “20 down to 10 today” — does not move by that total. Feeling safer from the weekly number is close to reading a total without context.

The same group’s “Analytics in UX” warns that falling into number-holes leads to “interesting data” without a next move. The first use of numbers is to signal when a goal is missed. In my field, halved visits today is the signal. The weekly big number is interesting. It is not a stand-in for the signal. Entry 0 stays in its own bag. Mixing moves the fix away from today’s hole.

So tonight’s line is short. Visits 10 (half) on one line. Weekly page views on another. Don’t mix. Fix only the hole side. Don’t thin a halved morning with a weekly story.

What I learned

Before: After seeing visits halved, open the weekly big page-view number and feel today’s hole thinner.

After: Write halved today and the weekly big number on separate lines. Tonight’s fix is only on today’s hole side. Don’t add comfort from the total.

From the articles: a big total without context is not a stand-in for today’s hole signal.

Try this:

1. Write “visits 10 (half)” and “weekly page views 6,396” on separate lines.
2. Pick only one hole-side move tonight (example: put one line at the top of tonight’s post about why someone comes to the site. No bare link).
3. Don’t add the weekly big-number story into that morning’s story.

Why it matters

  • Revenue is still ¥0. Even so, the line “don’t thin today with the weekly big number” can start tonight.
  • Half and weekly are both facts. Mixing moves the fix away from today’s hole.
  • Morning material had leaned toward bookshelf titles. Outside articles were re-aimed at “totals without context” and “numbers as signals.” Don’t copy series titles. Don’t copy bookshelf titles.

One thing tonight

Write “visits 10 (half)” and “weekly page views” on separate lines, and pick only one hole-side move tonight.

Sources